Storyboards for Video Marketing: The 8 Steps to Create It

Storyboards for Video Marketing: The 8 Steps to Create It

Storyboards for video marketing are illustrations or sketches that are displayed sequentially to provide an overview or per-visualization of the video. To make a good storyboard, of course, there is knowledge. There are many tips for making storyboards as we will discuss now.


We associate it with video marketing or video marketing, the goal is for your video to be successful on target.

Working through these steps will move you toward your ultimate goal: creating marketing videos that align with your vision.

#1. Set Timeline


Storyboarding is all about structure. In this step, you want to know the sequence of events for any type of video. Whether it’s a live-action or animated video like silhouette animation, motion graphics, 3D, or something else. What narrative are you telling?


Make sure you follow the opening sequence – problem statement – ​​solution – call to action.

#2. Main Scene Identification


In addition to ending the call to action, define the key points in your video. Maybe it’s zooming in on your product’s differentiating features, a montage of customers using the product, or an opening photo.


Basically, which scene grabs the viewer and prompts them to take action?

#3. Decide How Many Details


The next step is to define the details to add to each scene.


Do you want to take a cleaner approach like Dropbox and Facebook, focusing on cut-out animations or screenshots?


Or do you prefer Salesforce’s busier approach, where you see salespeople using the platform in different scenes? Maybe you want another concept entirely.


You don’t want to overwhelm the audience. Whichever route you take, make sure your products and messages are unobtrusive.

#4. Write Video Script


Whether you’re putting together dialogue, voice-overs, or a combination of both, your script should decipher all the spoken words for the video.


In the next step, you will overlay your audio on the appropriate thumbnail.


#5. Select the Storyboard Tool


Here’s the good news: you have plenty of storyboarding tools to choose from.


You can choose the retro option, and use pens, markers colored pencils, and paper. Or you can go high tech with one of these:


Presentation software such as Microsoft PowerPoint or Google Slides

Graphic design software such as Adobe Illustrator and Adobe In-design

iPad software like Adobe Photoshop Sketch (often requires a stylus)

Storyboard software like Amazon Storyteller or Storyboard That

Storyboards for video marketing templates like this one for Google Slides


When you’re setting up your storyboard template, make sure your thumbnail is roughly the same size as your video’s dimensions (i.e., square, 4:3, 16:9).


#6. Create Thumbnail Sketch


While learning, try looking at storyboards for video marketing examples and you will find mini sketches before moving on to drawing the whole storyboard.


This is where you get to work and start sketching your scene.


Depending on your artistic ability and bandwidth, you can draw fully formed characters and backgrounds, or you can use stick figures for people and simple geometric shapes for objects.


#7. Annotate Every Scene With Detail


Storyboards are a visual tool, but you need to add non-visual details to get the best results.


Add dialogue and/or voice-over from your script to each thumbnail. Add a directional note for the person working on the video, such as desired lighting and camera angle. Number your thumbnails so they don’t get mixed up.


#8. Add Cuts


“Cuts” is whenever the video is zoomed in closer to highlight the action. Our three sample videos use snippets to highlight specific actions you can take with their products or software.


Indicate on your storyboards for video marketing where you want the cut, as well as any other hints regarding the transition or flow of your video, whether it’s a live-action video or an animated video.



The whole process of video marketing ain’t that simple. You have to create a better plan or preparation, after that you have to optimize what you have in hand. To get the best result for your campaign, check out the video marketing checklist by Breadnbeyond.


The best video marketing can’t just be in your head. To help others understand their vision, you need storyboards for video marketing. Define narration, sketch, and add dialogue and production direction to the scene. Then watch your video!




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