How to Change the Privacy Settings on LinkedIn

The platform not only assists you in networking, but it also monetizes user data.
LinkedIn is a social networking site where you may share information with strangers or casual acquaintances, so it may appear that you don’t need to worry about changing your privacy settings.
However, your information is used for more than just assisting you in networking. It uses member data for targeted advertising and can share such data with third parties as well as Microsoft, its parent firm. Every year, LinkedIn earns billions of dollars in advertising income.
Keep in mind that LinkedIn is a social networking platform similar to Instagram, Twitter, or Facebook. It’s also a good idea to pay attention to privacy and security, as with any online business.
The privacy options on LinkedIn mentioned below can help you manage what data the site distributes with other organisations while also enhancing your security. You can restrict how simple it is for other LinkedIn users to locate your information by using the Data privacy tab’s additional options.
We’ll show you how to change settings in a web browser; the options are identical if you’re using the LinkedIn mobile app.
If you’ve given LinkedIn permission in the past, it will check your phone and email contacts on a regular basis to help you identify new connections. However, some of that information is used for targeted advertising by the firm. LinkedIn also resolved a lawsuit in 2015 after sending invitations to connect to users’ connections through email. It’s simple to stop syncing your contacts and erase any data gathered by the firm.

To stop contacts from synchronising:

  • Select “Me” from the top-right corner of the screen, then “Settings & Privacy” > “Account preferences” > “Sync Contacts” > “Remove All.”
  • By default, the “Who’s Viewed Your Profile” function informs other LinkedIn members when you’ve visited their profile. You can opt to remain anonymous if you’d rather keep your browsing activities to yourself.
  • There are two possibilities: The first informs the other individual that their profile was seen by someone from your organisation or with your job description. The second will merely inform the recipient that “Anonymous LinkedIn member” looked at their profile.
  • However, there is a disincentive. You won’t be able to see who’s been visiting your profile if you enable this privacy setting, and your viewer history will be erased.

To remain anonymous when browsing:

  • Select “Me” from the upper right corner of the screen > Settings & Privacy > Data privacy > Profile viewing choices > Choose your preferred option.
  • You may wish to restrict access to a variety of information that you upload to your LinkedIn account.
  • For example, you could be content to display the email address they gave, or you might wish to limit that information to direct connections or conceal it entirely. Other information, such as your phone number, list of contacts, or even your last name, are also vulnerable.
  • LinkedIn offers privacy settings for a variety of sensitive information. Some options just allow you to select public or private, but in a few situations, you may specify who can see the information. You may also choose whether or not other users can see when you’re signed in.

To limit access to critical information:

  • Select “Me” from the top right corner of the screen, then “Settings & Privacy” > “Visibility” from the drop-down menu. Choose from a variety of options and set your preferences.
  • Advertisers on LinkedIn may distribute promotional information using InMail, the platform’s messaging tool. You can block such communications while continuing to receive ordinary InMail messages, or you can disable InMail entirely.

To prevent sponsored messages from being delivered:

  • Select “Me” from the top-right corner of the screen, then “Settings & Privacy” > “Communications” > “Messages” from the drop-down menu. Turn off the “Allow LinkedIn partners to show you Sponsored Messages” option.
  • Using a secure password is crucial, but you may further your security by enabling multifactor authentication, often known as “two-step verification” on the platform. When you choose this option, LinkedIn will give you a verification number to authenticate your identity if someone attempts to access your account from an odd location, device, or browser. Text messages may be used to get codes, but setting up an authentication app is the safest choice.

MFA should be enabled:

  • Select “Me” from the top right corner of the screen, then “Settings & Privacy” > “Account preferences” from the drop-down menu. Verification in Two Steps > Activate > Choose a verification method.
  • According to LinkedIn’s privacy policy, third-party researchers can access data from your account to “study social, economic, and workplace trends.” However, you have the option of opting out of part of this data sharing.
  • Even if you disable the option, de-identified data (data that has been stripped of personally identifying information) may be shared with third parties. There’s also no way to stop LinkedIn from utilising your data in an anonymized version on its Talent Insights platform, which offers workforce reports.

To limit the sharing of data:

  • Click the “Me” button in the upper right corner, then go to Settings & Privacy. Data security > How LinkedIn makes use of your information > Social, economic, and workplace studies> Turn the toggle off.
  • Your LinkedIn and Microsoft accounts can be linked, allowing you to access LinkedIn data from Microsoft’s various applications and services. You may access other users’ LinkedIn profiles in Outlook and send them invites if you couple the accounts.
  • If you link your accounts, however, Microsoft may use your personal information, connections to other people, and data about your interests to tailor advertising to you. LinkedIn also has access to information from Microsoft, such as your contacts and calendar engagements.
  • If you’ve already linked these accounts and are having second thoughts, you can dissociate them.

To deactivate a Microsoft account, follow these steps:

  • Select “Me” from the top-right corner of the screen, then “Settings & Privacy” > “Account preferences” > “Partners and Services” > “Microsoft” > “Remove.”
    (If you’ve linked your Twitter account to LinkedIn, you can also unlink it from this tab.)
  • You can link LinkedIn to third-party services to make activities like filling out online job applications and utilising social media management tools easier, much like you can connect your LinkedIn and Microsoft accounts.
  • It’s simple to make these connections, and you may have already done so without even recognising it.
  • The more accounts you link together, the more security and privacy dangers you expose yourself to. Check to see whether you’ve granted other services access to your LinkedIn data, and withdraw any rights you don’t need.

Third-party access should be revoked:

  • Click the “Me” icon in the upper right corner > Settings & Privacy > Data privacy > Other applications > Permitted Services > Remove for each service.
  • LinkedIn does not allow you to opt out of viewing adverts, but the site does provide you with a variety of alternatives for restricted targeted marketing based on your personal data.
  • The ad settings page on LinkedIn has over 20 separate toggles and check boxes to adjust—we were able to deactivate all of them in under 30 seconds. Turning off each one gives you a little gain in privacy.

However, you might want to take a minute to go through each option. Because the permissions impact both ads and promoted jobs, turning off all of them may result in less relevant positions being promoted. For example, you could want to maintain receiving promotions related to firms you follow and your work history, but turn off demographic-based advertisements.

Turn off relevant ads:

  • Select “Me” from the top right corner of the screen, then “Settings & Privacy” > “Advertising data” from the drop-down menu. Turn off the settings you want to use.

Your personal information might create a digital trail of where you go online, whether you’re on your phone or a laptop.


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